Ideal Customer Profile Worksheet

Complete each section of this worksheet to build a comprehensive profile of your ideal customer. This will help align your sales and marketing efforts to target the right prospects.

Company Demographics

Industry/Vertical:

Annual Revenue:

Number of Employees:

Geography:

Company Maturity:

Technology Stack:

Budget Range:

Tips for Company Demographics

• Be specific about industries - focus on 2-3 primary verticals rather than being too broad

• For company size, consider both revenue and employee count for better targeting

• When defining geography, include both primary markets and any expansion territories

• Technology stack information helps ensure your solution is compatible